The evolution of the internet has transformed the methods in which activists and those with political relations have used new media to construct social and political awareness (Khan & Kinellner 88). Internet activism and new media have been used to affect various political agendas and start the communications necessary to begin movements for social, political and economic reform. This adaptation of the internet into contemporary culture shifted the strategies used to inform people on a global scale without the influence or bias of mass media and corporate news broadcasts. This use of new media technology, to gather and inform activists, changed the playing field for staging events of mass organization such as the 1999 Carnival against Capital leading to the Battle for Seattle.
Neoliberalism seeks to transfer part of the control of the economy from state to the private sector. This total freedom of movement for capital, goods and services was intended to eventually benefit everyone as the best way for economic growth. Part of the neoliberalist agenda was to cut public expenditure for social services like education and health care— reducing the safety net for the poor. The funding cuts took place in the maintenance of roads, bridges, water supply— again in the name of reducing government's role. The privatization processes included the selling of state-owned enterprises, goods and services to private investors. This includes banks, key industries, railroads, toll highways, electricity, schools, hospitals and even fresh water. Although this was done in the name of greater efficiency, privatization mainly had the effect of concentrating wealth even more into the hands of a select few and made the public pay even more for its needs. It eliminated the concept of “the public good” or “community” and replaced it with “individual responsibility”— pressuring the poorest people in a society to find solutions to their lack of health care, education and social security all by themselves -- then blaming them if they fail, as "lazy."
The internets cross communicational method allowed for the masses to understand the greater implications of what neoliberalism was and how it affected their communities as a whole. Indymedia, a global participatory network of journalists that report on political and social issues, originated from this mass protest. According to its homepage, "Indymedia is a collective of independent media organizations and hundreds of journalists offering grassroots, non-corporate coverage. Indymedia is a democratic media outlet for the creation of radical, accurate, and passionate tellings of truth." Indymedia was founded as an alternative to government and mainstream media, and seeks to facilitate people being able to publish their media as directly as possible. The general rule is that content on Indymedia sites can be freely reproduced for non-commercial purposes.
This international protest movement which surfaced in the wake of excessive globalization policies was a major leap in cyberactivism, setting the platform for normalizing the uses of the internet for organizing activism. The increase in easily accessible technologies for information, with devices such as smart phones, PDAs, laptop computers etc have socially linked activists. However with this accessibility of the internet, the implementation of “powerful governmental surveillance systems” has also come to play (Kahn & Kellner 89). The patriot act has allowed the Bush administration to discontinue websites it suspects of terrorism but also are compiling lists of site they find suspicious. The internet has created a new for of what we know as public, it is the virtual public sphere and an exemplary form of a digital panopticon. The versatility of the internet as a two-way method of communication also allows internet users to arm themselves and fight back against these threats to their privacy. By creating open-source software users are allowed to share information without the risks of being monitored anonymously (Kahn & Kellner 89).
This sharing and dissemination of information has led to online networks that organize people to take action in various forms, and it’s not always political. The organization Improv Everywhere “causes scenes of chaos and joy in public places.” They have successfully executed over 80 missions that gather thousands of “undercover agents” in one space to perform one single act in unison. This type of organization was made widely possible due to the communicational power the internet allows for.The Blogging community’s emergence has developed into a highly sophisticated networking of interactive information sharing.
“If the World Wide Web was about forming a global network of interlocking, informative websites, blogs make the idea of a dynamic network, ongoing debate, dialogue and commentary central and so emphasize the interpretation and dissemination of alternative information to a heightened degree.” (Kahn & Kellner 91)
Blogs are changing the way we use the internet, and the ways people are utilizing the tools that blogs provide are astounding. Websites like The Huffington Post, which is a liberal news website and aggregated blog. The Huffington Post publishes scoops of current news stories, links to selected prominent news stories, and provides a liberal counterpoint to sites such as the Drudge Report Compared to other left-wing blogs such as the expertise-heavy Znet or the long-established Daily Kos The Huffington Post offers both news commentary and coverage. The comment section is home to discussions on politics, religion, and world affairs.The blog was named among the 25 Best Blogs of 2009 by Time Magazine, it won the 2006 and 2007 Webby awards for best political blog, has been ranked the most powerful blog in the world by The Observer.
The 2008 election was an especially historic one for a number of reasons. Obama completely changed campaign strategies and campaign financing, and that's one of the biggest causes as to why he beat out John McCain for the presidency.
While overall blog mentions of Obama and McCain varied greatly during the last year (and we can't say if those were positive or negative posts), close to 500 million blog postings mentioned him since the beginning of the conventions at the end of August. During the same time period, only about 150 million blog posts mentioned McCain (though it would also be interesting to see similar statistics for Governor Palin as well).
Obama had a clear advantage on the Web compared to McCain. He was able to use the Internet and social media to reach out and gain traction among potential voters. Obama's presence on Facebook, MySpace, YouTube, and Twitter were clearly felt. The New York Times chronicles how Obama successfully used social networks in his campaign. On MySpace, Obama had over 800,000 supporters. McCain had over 200,000. Videos on Obama's YouTube channel got over 18 million views, while McCain's channel had just 2 million. While it is true that Obama's voter demographic matches with Internet users, Obama's overwhelming advantage suggests that the Internet will play a huge factor in future elections. This grassroots campaign effort mobilized millions of voters and led to a record in voter turnout, which led to an eventual victory for Barack Obama.
The people working for the President-Elect were by far the more active - and the savvier - of the two
It was the transparency of the new media technology that allowed for open discussions between supporters, lobbyists and politically aware persons that allowed for the profound impact on this election. The new alternative to corporate funded media and news networks put the information right into the hands of those that mattered most— the voters.